Brand orientation: international famous
brand
Trade name: YUAN ZONG FURNITURE CO., LTD
Brand name: in English ROYAL CENTURY
Brand badge: crown and phoenix feather
Brand standard colors: basic color: dark green
Secondary colors: jujube red and black
Brand style: profession, confidence, activity, success,
and innovation.
Brand representation: royalty charm
Target customers: modern successful people who are
active , dare to challenge and pay attention to
their appearance.
Products orientation: top grade, luxury, worship
Chain store level: classic, luxury, grace
Meaning of brand badge:
1. the badge is designed to represent the royalty
charm of YUAN ZONG sofas royalty charm. The crown
on the throne and the phoenix feather behind the
crown stand for worship. It says ROYAL CENTURY in
front of the belt on the crown. This means the aspiration
of making ROYAL CENTURY become the king in furniture
field.
brand orientation: international famous
brand
trade name: YUAN ZONG FURNITURE CO., LTD
AITBObrand name: in English: AITBO
brand badge: castle
brand basic colors: dominate color: coffee
secondary colors: green, blue
brand style: comfort, leisure
brand symbol: youth, fad, energy
target customer: the young white collar
products orientation: comfort, leisure
chain store orientation: a happy family
THE MEANING OF BRAND:Castle is the image of European
old architecture, standing for European traditional
culture and history. AITBO, the capital of Scotland,
is one of the most well-known symbol.
The reasons we chose AITBO as the brand design are
as bellows:
1. Our company deals in classical sofas of European
style.
2. It makes people easy to associate with the European
culture and they will bear our brand in mind.
3. ATIBO adds more cultural meaning into the sofas,
represents the product grade better, and symbolizes
the people's taste and status.
